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Why Do You Need to Optimize Your Content for Mobile?

  • Post last modified:July 26, 2020
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  • Reading time:7 mins read

Why and How to Make Your Content Mobile-Friendly

Being mobile-friendly has been very easy with the development of device adaptive themes and CMS software available in the market. However, it is still possible to see half-cut content while reading a post or an article from your mobile. Unfortunately, actually no, fortunately, now your website content has to be mobile-friendly to achieve a valuable user experience. According to statistics; the number of smartphone users worldwide increased one billion since 2016. This is not surprising news when I think of how many of us are left that still turn on our desktops or laptops often when we do not work? Especially in the last few years; most successful brands optimized their websites for mobile use. Mobile screens got bigger than they were at the beginning of the 2000s. Now they are more user friendly for shopping, playing games and reading news. Statistic: Number of smartphone users worldwide from 2016 to 2021 (in billions) | Statista Find more statistics at Statista Not every business targets all these 3,5 billion people in the world, but do you know how many people leave out your brand or business because it is still only optimized for computers? After the Covid19 pandemic, most of the businesses tried to get closer to the high technology at an accelerated pace. If you do not adapt, basically your business or company will not be in this technology race in the next year.

Let’s have a closer look at why mobile optimization for your business and your content is vital and how can you make your site better for mobile users:

  • You will Get Better SERP Ranking If Your Content is Mobile-Friendly

Yes, Google shifted its focus to mobile-friendly websites with its algorithm a few years ago, since 2018 to be exact. If you want your website to be seen in organic search results, you cannot skip working on your mobile content optimization.
  • Make Your Website User Friendly

Your website should be easy to navigate and responsive. Design elements of your website should adjust to the device the user is using. A user should be able to reach the end of your sales funnel or end goal easily. The easier and smooth the customer journey on a mobile device is, the more visitors and clients you will have. For example, let’s imagine your final goal is sales on your eCommerce website. Then the user should be able to see your product catalog easily, search a product using the search bar, add to cart the product directly, purchase your product easily and get in contact with you if she/he wants to. To make sure about all these steps work correctly and most efficiently, you should visit your website on your mobile device like a prospective customer would. Then you should note each step that has to be taken until they can make a purchase. How many clicks, how many back and forward navigation that might frustrate the user, any errors or loading problems that occur during this process etc.
  • Make Your Content Shareable

Mobile users love sharing buttons. Make them easily visible so that they share your content and you can increase your traffic like a domino effect.
  • Use Responsive Web design

Using a responsive web design that adjusts to different devices will improve your conversion rates. When you build your website, you should make sure that it is easy to use by the multi-screen customer. Selecting a theme that is consistent in all devices will make your content automatically adjust according to the device.
  • Decrease the Loading Time

Leverage browser caching, compress images to decrease file size and minify JavaScript and CSS.
  • Chunk Your Content

Use images, subheads, lists, summary while creating mobile content. Imagine your mobile user is reading your content in the metro, while waiting a friend or having lunch. You should divide your content into small and short parts easy to read. This way you will be able to enhance reading on a mobile device.
  • Use Shorter Titles for Mobile

Honestly, it is sometimes difficult for me to cut it short, but you should do it. Give your users some space and do not make them overwhelmed with titles that will take 3 lines on a mobile device. It just scares the users to continue reading or browsing on your website further.
  • Check Your Content Out Before Publishing

Preview your content on a mobile device before publishing and re-edit your content if it is heavy to read on a mobile device. Most CMS software provides mobile previews on the computer as well. (Feel free to use infographic in this article – attribution required ⇒ Have a look at what Google advises to website developers while building a website for mobile devices. Would you like to check if your webpage is mobile-friendly? Then you can use this Mobile-Friendly test. With this online tool, you will see how easily a visitor can use your page on a mobile device. A few seconds after you enter the URL of your webpage, hopefully, you will receive the same result as I did. Select the right technology and employ the right strategies not to fall behind in this high-speed technology race. Blogging and eCommerce industries are highly saturated and you need to make a difference or at least you need to be user friendly with your website and its content. Keep in mind that we are living the mobile-first age and none of us can ignore mobile users, especially millennials that are growing to be your website users. While the average attention span of any millennial is approximately 8 seconds and videos that are becoming viral in TikTok last only between 15 – 60 seconds, do not expect anyone to be patient enough to leave your not-working mobile site and turn on their computer to keep reading your content or make a purchase from your online shop. It is just a lost game from the first second they land your page if you cannot provide the comfort to the user. If you want your website to be checked and optimized for mobile devices, you may get in contact with me. See you in the next article!

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